Monday, October 6, 2014

It's a price war and a beauty contest

Hello all,

"It's a price war and a beauty contest"

Continuing the conversation on handling sellers in a changing market... Let me reiterate that the change is going to be healthy with a good amount of inventory hopefully matching buyer demand over time. However when market shifts from selling everything in 10 days to excess inventory and 30-45 days on market we need to handle our sellers differently. Marketing is great to gain listings and market share but we all know at the end of the day there are three factors that sell a house, price, location and condition. Many sellers are more emotional then logical, telling them it is price, location and condition appeals to the logical side. Sometimes saying the same thing in a different way can hit on the emotional side of things. "You see Mr. and Mrs. Seller in the market we are in it is a price war and a beauty contest, in order to be the next house to come off of the market we need to beat the competition at both".  We did not address the location because, well, you can't move the house but we hit the other two points in a way that hopefully they can relate to emotionally. 

Enjoy the coffee,

Monday Morning Coffee
"A man will find that as he alters his thoughts toward things and other people, things and other people will alter towards him.... Let a man radically alter his thoughts, and he will be astonished at the rapid transformation it will effect in the material conditions of his life. Men do not attract that which they want, but that which they are.... The divinity that shapes our ends is in ourselves. It is our very self.... All that a man achieves is the direct result of his own thoughts.... A man can only rise, conquer and achieve by lifting up his thoughts. He can only remain weak and abject and miserable by refusing to lift up his thoughts." 
~ James Allen, "As A Man Thinketh"
It's so simple . . . the advice given in the above quote . . . and so true. Each of us has the power to elevate the value and quality of our life, simply by "lifting up" our thoughts, by placing our hands firmly on the wheel of positive thinking. Earl Nightingale gave an example in one of his taped programs. He said imagine that you are the operator of a huge piece of earth-moving equipment. You are perched in a small cab, hands on the wheel, and have the ability to move vast amounts of earth. Would you take your hands off the wheel and let it run itself into a ditch?
Your mind, and hence your thoughts, mirror that steering wheel. Through positive thoughts, you guide your life in a direction that produces positive actions, resulting in positive re-actions from others. Refusing to keep your hands on the wheel will quickly deliver you into life's ditches.
Life today is complex. It brings with it many opportunities for negative thinking. They range from the personal early morning "Hurry up, we're going to be late!" to the mid-day business crisis of "The deal isn't going to close!" Another quote goes like this: "Think you can, think you can't, either way you're right!" Again, it's your choice, isn't it?
The next time you feel frustration and doubt creeping into your vocabulary, think of a time when you felt really good about a similar situation . . . then replace the negative thought with a positive statement. As another wise individual once said, "Our lives are what our thoughts make of it." 

No comments:

Post a Comment