Part 2

Hello all,

"Part 2"

This is a follow up to my coffee last week when I spoke about creating and having value in yourself as a Realtor. Over the last couple of months Redfin has come up from many of you concerned about if and how much of a threat they are or will be. Discount Brokers have been around forever, they were especially prominent in the 2000-2006 range when all you had to do was pick up the phone to be an Agent. Save 6, Assist To Sell, Help-U-Sell... they will always talk to a certain amount of consumers, the 10% I spoke about last week. Now we have Redfin with the difference being the have a nice website and a slick marketing campaign but at the end of the day they are still just a discount Broker. Let me give you a couple of talk tracks if you go up against Redfin in a listing or buyer presentation. 

"Interesting that you mention Redfin, do you know how they pay their Agents? Obviously they are working for a lot less then a full service Agent to begin with however their compensation for each deal is based on the Clients satisfaction at the end. So if a transaction is not going as smoothly as it should and the Client is unhappy will the Redfin agent be as motivated to get the transaction complete as they should be knowing their compensation will be cut dramatically because of a bad review".

"Also, all of the Redfin agents I know are Agents that could not make it on their own, Redfin offers them a small monthly stipend and Company leads so they can survive. To be honest from my experience with those agents you will be just as well off selling it on your own".

So... you will always need to make the decision on who you work with based on your business, if you go up against Redfin I hope this helps. I do strongly suggest you think about working with some of the clients you encounter. You deserve better then how some of them will treat you.

Enjoy the coffee,

Joe  

INSPIRATION FOR TODAY:

 

"Just because you're the lone voice in the wilderness, it doesn't mean you're wrong." 

~ Ghandi

 

ME, MYSELF & I - A GROUP OF ONE!

 

Remember this tune from the protest era? "One is the loneliest number that you'll ever do." The poignant lyrics call attention to the reality that being alone, being a group of one, can be a very lonely, uncomfortable, and sometimes challenging situation.

 

When it comes to the important issues in your life, it's much more comforting to know that others are standing with you. You stand up for a student issue at a PTO meeting, and others stand with you. You call attention to a social injustice, and are backed by a majority of the members in your organization. Together, the group gives strength and credibility to the views of its leader.

 

What, then, if the leader and followers are a group of just one? What value is there in taking a position with no one to back you up? What's more, acting alone often stimulates inner questioning, self-doubt, and ultimately self-defeat.

 

So, where do you stand when it comes to defending your own principles of living? When you witness cheating, dishonesty, or unfair criticism of others, do you stand up as a group of one when no one else cares to stand with you? Do you then feel like the "lone voice in the wilderness?"

 

Our world has few leaders and many followers. The stand you take alone may provide the inspiration needed by followers who agree, but who do not have the ability to speak out on their own. As Ghandi counseled, just because you're "the lone voice . . . doesn't mean you're wrong."