We heard this story at the Germantown sales meeting this week and it is such a good story to the state of the market I wanted to pass it along to everyone. Al & Mary Cardany got a listing in Potomac not to far from the office, brick rambler in the low 600's. Being good agents they did all of the proper marketing but also took an extra step for the first open house. They took the time to print invitations for 60 of the neighbors to a private showing between 12-1, hand wrote the addresses and sent them out. So the property hit the market Friday morning at 10, they had 5 showings by the end of the day. Saturday more showings with a couple of second showings. On Sunday between the neighbors private showing and the open house they had over 120 people come through. On Monday they received 3 offers and ratified that evening. As a result of their efforts and where the market is they also got 2 listing appointments and one future buyer from the transaction. They say every sign in the ground should replace itself with another sign in the ground through proper marketing. It looks like those days are coming back.
Enjoy the coffee,