Monday, November 4, 2013

The Most Important Quarter

Hello all,

"The Most Important Quarter"

Buffini, Ferry, Deluca, Strosnider... they are all reminding us that the 4th quarter is the most important quarter in Real Estate. It is also the reason I push hard this time of year with things like a challenge group, bringing in a speaker, remind you Real Estate is a contact sport... The tone for our entire 2014 will be set in the 4th quarter of this year and, well, time is running out. Here is what happens every year. Around December 15th everything/everyone shuts down for the holidays, around January 5th everyone comes back to work , about a week later the phone starts ringing and your 2014 has begun. The leads keep coming in, the feeling of being overwhelmed starts to creep in. Then all we are doing is working in our business not on our business. After that I usually get some visits in my other office from agents.  

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So we have six weeks until the December 15th shut down time, take out Thanksgiving week and that leaves five. This is the most important time to be working on your business. Need to revamp the listing presentation? Buyer presentation? 2014 budget? Business plan? Marketing plan? Systems? The time is now. Mark and I make ourselves available the first two weeks of December to meet with agents one on one to review these items if you would like a second set of eyes on them. Feel free to email either one of us to set up an appointment. Having the proper foundation and systems helps fight the overwhelming feeling of being busy down the road. 

Enjoy the coffee,

Monday Morning Coffee
"What isn't tried won't work." 
~ Claude McDonald 
We're all familiar with the idea that the things we really regret are the things that we never did. Our mistakes are easier to live with because at least we dared to achieve something, even if we failed. So when we fear to try, and fear to succeed or fail, what do we do? We complain. 
But have you noticed that folks only complain about things that can actually be changed? How useless is it to complain about the weather, after all? A violent thunderstorm may wreck our plans, but we ultimately just accept it and adjust our plans to accommodate Mother Nature. But our real complaints are based on the belief that there is something better out there. 
Believing in something better is different from achieving something better. The difference is risk. We may believe there's a better job out there, but we may risk being unemployed to find it. We may believe there is a better partner for us, but we may risk being alone while we search. We may believe there is a better solution to a problem at work, but we risk ridicule when we share our ideas. 
How could it be better to just complain about something, when you can actually risk having everything you desire? Charles Dubois wrote that "the important thing is this. To be able at any moment to sacrifice what we are for what we could become." Why have a problem letting go of mediocrity? Why fear accomplishing your dreams and becoming the person you want to be? 
Stop complaining to colleagues about your personal life, stop complaining to your spouse about work! Stop complaining to anyone who cannot help you make a change. Go straight to the source of your unhappiness and start working toward your vision. If you know it can better, make it so, or simply remain where you are. Doing nothing risks nothing, but risking something could give you everything! 

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