"The Most Important Quarter"
Buffini, Ferry, Deluca, Strosnider... they are all reminding us that the 4th quarter is the most important quarter in Real Estate. It is also the reason I push hard this time of year with things like a challenge group, bringing in a speaker, remind you Real Estate is a contact sport... The tone for our entire 2014 will be set in the 4th quarter of this year and, well, time is running out. Here is what happens every year. Around December 15th everything/everyone shuts down for the holidays, around January 5th everyone comes back to work , about a week later the phone starts ringing and your 2014 has begun. The leads keep coming in, the feeling of being overwhelmed starts to creep in. Then all we are doing is working in our business not on our business. After that I usually get some visits in my other office from agents.
So we have six weeks until the December 15th shut down time, take out Thanksgiving week and that leaves five. This is the most important time to be working on your business. Need to revamp the listing presentation? Buyer presentation? 2014 budget? Business plan? Marketing plan? Systems? The time is now. Mark and I make ourselves available the first two weeks of December to meet with agents one on one to review these items if you would like a second set of eyes on them. Feel free to email either one of us to set up an appointment. Having the proper foundation and systems helps fight the overwhelming feeling of being busy down the road.
Enjoy the coffee,