"Income vs. Activity"
There has always been a correlation between the activities we do and the income we make. In watching over the offices it is very easy to detect the ebbs and flows of the income we will be bringing in with respect to the activity we see in the offices. The important thing to remember is the lag time between the two. After the spring market we continue to have strong closing months through the summer but the activity in the offices drop dramatically. Once the activity drops in late June, July and early August the income slows 60-90 days later which is, well now! After the summer agents start coming back into the office, activity picks up and contracts start coming in which makes December usually a strong closing month. Get into the early winter our activity slows down which makes February and March slow closing months... repeat next year. Obviously there is a seasonal component to this which makes it worse but we should all be striving to have marketing systems in place to make sure our business does not stop when we take a break. Don't hesitate if you would like to get with your Manager, Mark or Myself on some ideas on how to do this.
Sales meeting today, 11:30 at That's Amore.
Enjoy the coffee,